Outline the factors that affect the strength of the attitude-behavior relationship.Īlthough we might use the term in a different way in our everyday life (e.g., “Hey, he’s really got an attitude!”), social psychologists reserve the term attitude to refer to our relatively enduring evaluation of something, where the something is called the attitude object.Review the variables that determine attitude strength.Define the concept of an attitude and explain why it is of such interest to social psychologists.
